American Harvest creates a commercial that introduces the farmers, explains it’s processing and packaging techniques, variety of ways to consume it, and connects it to the American dream. For a new product entering an already large established market the “American Harvest” company grasps the concepts of relating to customers and making them feel connected to the product.
Pappy Van Winkle- GREAT BOURBON
The scarcity of this particular bourbon is what builds up all the hype and attention this particular bourbon gets. Yes, it’s delicious but there are other bourbons similar in quality and taste. The fact that only so many bottle exist is what drives it’s price up. Retail a bottle would be less than a hundred dollars…if you ever find it. At a bar a glass of Pappy’s would be way more than this. The comedy “The Internship” with Vince Vaughn and Owen Wilson has a scene where they order three glasses of Pappy’s costing them a $100 each. This is a marketing tactic which builds a brand name and creates a high demand for the product.
Yahoo is discontinuing their work from home option
In many people’s eyes working from home is a way over the years companies have taken advantage of our technological progress. It can make company expenses cheaper and offers a way for companies to hire more talented employees
Four dimensions of Relational Work
It’s important to know people’s strengths to give people the jobs that they will do the best work in. The four dimensions of relational work are;
- Interpersonal facilitation.
- Relational creativity.
- Team leadership.
One person can have all four qualities or separate people can have strengths in particular ones creating a strong team.
Words of Advice from a BOSS
Bill Campbell former college football coach is now yahoo and google’s guru
Marissa Mayer: my new role model
Not only is she the new CEO of Yahoo, but she’s one of the twenty woman CEOs existent in fortune 500 companies